Founder - Designer - Visionary
HarVeen Bajaj
For HarVeen Bajaj, jewellery isn't just
ornamentation-it's storytelling through timeless design.
HarVeen Bajaj is a celebrated artist and jewellery designer known for her unwavering commitment to creativity, craftsmanship, and the revival of cultural heritage. Her journey began in the 1980s as a craft advisor for a UNICEF project initiated by the Government of Andhra Pradesh.
During this time, she also explored painting and sculpture-disciplines that would shape her unique design sensibility. While living in Hyderabad, HarVeen developed a deep appreciation for pearls and traditional Indian jewellery. Her entrepreneurial spirit led her to experiment with fusion designs that blended age-old techniques with contemporary aesthetics.
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Encouraged by the success of her early private exhibitions, she launched her first venture, Harveen Arts, in 1990.
The enterprise focused on-designing, fabricating, and retailing fine jewellery in Hyderabad.
After relocating to Delhi in 1990, HarVeen co-founded Jewel Art with her sister,
further refining her design philosophy.
The brand was later renamed to Bubli & Veeni Creations, which gained national attention and was featured in a special
Doordarshan program celebrating women achievers in the early 1990s.
As her reputation grew, HarVeen launched her premium label, Veeni Jewels, renowned for its
exquisite restoration work and bespoke heirloom recreations. In 2016, Business Standard
recognized her as the "Master of Heirloom Makeover" (June 11, 2016).
In 2009, her elder son Saurabh Singh joined the business after a successful career in a Multinational financial
services firm, contributing strategic insight and operational expertise. In 2013, her younger son Manik Singh Bajaj
joined the firm, bringing a modern, systems-driven approach that helped scale and streamline
operations.
Together, the family has built and refined a distinctive business model-one that combines heritage,
design innovation, and personalized client engagement to create customized jewelry for each individual client.